PENGARUH CSR TERHADAP KESETIAAN PASIEN RAWAT JALAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN DI RUMAH SAKIT UMUM ISLAM YAKSSI GEMOLONG

Audriyani, Riris (2018) PENGARUH CSR TERHADAP KESETIAAN PASIEN RAWAT JALAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN DI RUMAH SAKIT UMUM ISLAM YAKSSI GEMOLONG. Karya Tulis Ilmiah thesis, Universitas Setia Budi Surakarta.

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Abstract

Variables in this research are Patient Loyalty, CSR (Corporate Social Responsibility), Trust, and Satisfaction.This study aims to determine how the influence of CSR on patient loyalty mediated by trust and satisfaction in RSUI Yakssi Gemolong. This study uses questionnaires as a method of data collection.The questionnaire was distributed to 200 respondents who were customers of RSUI Yakssi. Data processing for this research using SEM (Structural Equation Model) technique. The results of this study show that: 1) CSR has no significant effect on satisfaction. 2) CSR has no significant effect on trust.3) Satisfaction has no significant effect on patient loyalty. 4) Trust has no significant effect on patient's health. While 5) Trust has a significant effect on satisfaction. Keywords: CSR, Trust, Satisfaction, Patient Loyalty

Item Type:	Thesis (Karya Tulis Ilmiah)
Uncontrolled Keywords:	CSR, Trust, Satisfaction, Patient Loyalty
Subjects:	R Medicine > R Medicine (General)
Divisions:	Fakultas Ilmu Kesehatan > Prodi D3 Analis Kesehatan
Depositing User:	B Supri Yadi
Date Deposited:	25 Feb 2019 03:27
Last Modified:	25 Feb 2019 03:27
URI:	http://repo.setiabudi.ac.id/id/eprint/1153

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