MUSTHOFA, Fauzie Ro’is (2015) ANALISIS PENGARUH PILIHAN KONSUMEN TERHADAP OBAT GENERIK DAN PATEN PADA PEMBELIAN OBAT TANPA RESEP DOKTER DI APOTEK PAJANG DI KABUPATEN SUKOHARJO 2015. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
Drug represent the important element in health component. Estimated a drug expense reach 30% from overall of medication expense so that price drug very having an effect on to health expense.When costly drug price hence costly health expense also on the contrary when cheap drug price hence cheap health expense also. The fact can be said that drug non solely economic commodity but also social commodity. This research by using way propagating questioner which passed to 284 responden with the method purposive sampling executed at July - August 2015, as for criterion consumer intake stay in various age level, type of work and consumer gender. Analyse the data use the linear analysis regrestion modestly and analyse the doubled linear regrestion Result of this research show the price generik drug, therapy effect the genericdrug and advertisement the genericdrug by significance to consumer choice the generikdrug with the correlation number equal to 44,0% and price the patent drug, therapy effect the patent drug and advertisement the patent drug by significance to consumer choice the genericdrug with the correlation number equal to 45,0%. Keyword : Consumer, Generic Drug, Patent Drug, andPajang Dispensary.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Consumer, Generic Drug, Patent Drug, andPajang Dispensary. |
| Subjects: | R Medicine > R Medicine (General) |
| Divisions: | Fakultas Farmasi > Prodi S1 Farmasi |
| Depositing User: | Tifany Nur Arfiana |
| Date Deposited: | 01 Oct 2019 03:35 |
| Last Modified: | 01 Oct 2019 03:35 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/1548 |
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