PUTRI, Yulita Erdina (2015) PENGARUH KEPERCAYAAN TERHADAP LOYALITAS PASIEN YANG DIMEDIASI OLEH KEPUASAN (Studi Pada Pasien Rawat Jalan RS PKU Muhammadiyah Surakarta). Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
The more tight competition in the management of hospital industry sector impacts on the patient loyalty to hospital. This research aimed to restudy further the patient loyalty level to hospital. This study was a quantitative research with survey method and using purposive sampling technique. The sample used consisted of 200 inpatients in PKU Muhammadiyah Hospital, Surakarta. The data obtained was processed using Structural Equation Modeling (SEM). The data was analyzed using statistic software AMOS 21. The result showed that the satisfaction affected significantly the patient loyalty, the patient’s trust affected significantly the patient satisfaction, the patient trust affected significantly the patient loyalty, and the patient trust affected significantly in mediating the relationship between trust and loyalty. Keywords: loyalty, trust, satisfaction, hospital
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | loyalty, trust, satisfaction, hospital |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Kesehatan > Prodi D4 Analis Kesehatan |
| Depositing User: | Tifany Nur Arfiana |
| Date Deposited: | 10 Oct 2019 07:53 |
| Last Modified: | 10 Oct 2019 07:53 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/1821 |
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