Oktaviana, Risa (2014) PENGARUH FAKTOR KUALITAS PELAYANAN PADA CITRA MEREK TERHADAP PASIEN RAWAT JALAN RSUD DR.MOEWARDI. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
Population in this study were all outpatients in General Hospital of Dr.Moewardi with 102 sample.Sampling method in use is purposive sampling. This research used the classical assumption (normality test, multikolonieritas), hypothesis test (F test and T test),Analysis of multyple regression and koefisien determination. The results of this study are tangibles of service quality has a positive influence on the brand image .Reliability not positive influence on the brand image, responsiveness not positive influence on the brand image.Assurance not positive influence on the brand image and Emphaty not positive influence on the brand image. Keywords: brand image, Tangibles, responsiveness, assurance, empathy and reliability.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | brand image, Tangibles, responsiveness, assurance, empathy and reliability. |
| Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi S1 Manajemen |
| Depositing User: | magdalena kartika ningsih |
| Date Deposited: | 21 Feb 2020 01:51 |
| Last Modified: | 21 Feb 2020 01:51 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/2721 |
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