Waluyo, Hari (2013) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MELAKUKAN TINDAKAN SWAMEDIKASI DI APOTEK CAHAYA SEHAT NUSUKAN SURAKARTA. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
Based on the international data, sufferers who do their own medication is about 80%. While in Indonesia in 2010 it was about 70% and in Surakarta especially in Cahaya Sehat drugstore it is about 65% until may 2013. Consumers do the swamedication in the drugstore because it is supported by supporting acts like medicine, information and a fast service given. The research is conducted to see the influence of high cost of medication, the rapid of getting the medicine, drug advertisement, information from other parties, customer willing and the availability of new drug to the customer’s decision to do swamedication in Cahaya Sehat drugstore Nusukan Surakarta. The design of the research is survey quesonair one. Data were taken by non probability sampling purposive sampling method with 315 respondents. Next, data was analysed by simple linier regression and doubled. The study results can be concluded partially that the high cost of medication, customer willing, the availability of new drug do not influence (significant > 0,05) while advertisement message, the rapid of getting the drug and information from other parties influence significant (0,038; 0,010; 0,004) < 0,05,. Simultantly, all those variables influence because significance 0,002 < 0,05. Customer decision to do swamedication in Cahaya Sehat drugstore Nusukan Surakarta can be explained by factors like the high cost of medication, the the rapid of getting the drug, advertisement message and customer willing influence as for 4.8%. Keyword: Influence factors, customers decision, swamedication.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Influence factors, customers decision, swamedication. |
| Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) L Education > L Education (General) R Medicine > R Medicine (General) |
| Divisions: | Fakultas Farmasi > Prodi S1 Farmasi |
| Depositing User: | magdalena kartika ningsih |
| Date Deposited: | 21 Feb 2020 03:17 |
| Last Modified: | 21 Feb 2020 03:17 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/2958 |
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