PENGARUH KESADARAN PRODUK HIJAU PADA NIAT BELI YANG DIMEDIASI OLEH TANGGUNG JAWAB SOSIAL

Aristawati, Fadilla Yulis (2019) PENGARUH KESADARAN PRODUK HIJAU PADA NIAT BELI YANG DIMEDIASI OLEH TANGGUNG JAWAB SOSIAL. Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

This research purpose to test Social Responsibility in mediating the influence of awareness of green product on purchase intentions.The perceived awareness of green product can create social responsibility that encourages purchase intentions.Awareness of green products will have a positive impact on consumer in terms of increasing social responsibility and purchase intentions. The data obtained through questionnaires are distributed to consumers in Surakarta.. Sampling technique that used is purposive sampling with a population of consumers force magic product as much as 200 respondents. Hypothesis testing using by multilevel regression analysis (hierarchycal regression). The results of this study show that purchase intentions has a significant effect on awareness of green product, social reponsibillity has a significant effect on awareness of green product, Awareness of green products becomes insignificant to purchase intentions after social responsiillity enters mediation, this means social responsibillity mediates perfectly the relathionship between awareness of green product and purchase intention. Keywords: awareness of green products, social responsibillity , purchase intention

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: awareness of green products, social responsibillity , purchase intention
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User: Mrs NOVI HANDAYANI
Date Deposited: 01 Nov 2019 03:44
Last Modified: 01 Nov 2019 03:44
URI: http://repo.setiabudi.ac.id/id/eprint/3545

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