PERAN MEDIASI KEPUASAN KONSUMEN DAN MODERASI ORIENTASI INOVASI PADA HUBUNGAN ANTARA INOVASI PERSEPSIAN DAN KESETIAAN MEREK.

PRASETYO, MARIA GORETTI RANI (2019) PERAN MEDIASI KEPUASAN KONSUMEN DAN MODERASI ORIENTASI INOVASI PADA HUBUNGAN ANTARA INOVASI PERSEPSIAN DAN KESETIAAN MEREK. Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

This study aims to examine the effect of perceived innovation, consumer satisfaction on brand loyalty and the influence of innovation orientation on the relationship between perceived innovation and brand loyalty. When consumers are satisfied with a product, they will buy more. Continuous innovation makes consumers satisfied because producers always update their products or services. The data obtained through questionaires are distributed to Dr. Moewardi Surakarta Hospital’s service user and employee. Sampling technique that used is purposive sampling with a population of service users (general outpatients / non BPJS) 77 respondents and 77 hospital employees. Hypothesis testing using by mediation and moderation regression analysis. The results of this study indicate that perceived innovation has a significant effect on brand loyalty, customer satisfaction has a significant effect on brand satisfaction at Dr. Moewardi Surakarta Hospital. Keywords : perceived innovation, customer satisfaction, innovation orientation, brand loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	perceived innovation, customer satisfaction, innovation orientation, brand loyalty.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User:	Mrs NOVI HANDAYANI
Date Deposited:	01 Nov 2019 03:45
Last Modified:	01 Nov 2019 03:45
URI:	http://repo.setiabudi.ac.id/id/eprint/3558

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