Wulandari, Yunni (2019) MODEL INTEGRATIF DETERMINAN KOMUNIKASI GETOK TULAR DAN PERAN MODERASI NIAT DALAM HUBUNGAN ANTARA KESETIAAN DAN KOMUNIKASI GETOK TULAR. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
This study aims to examine the influence of satisfaction, loyalty, quality, commitment, trust, perceived value, excitement, and brand love on the word of mouth communication. The investigation also examines the moderation role of word of mouth communication intention in the relationship between loyalty and word of mouth communication. Word of mouth communication intention has a role as moderator variable in the relationship between loyalty and word of mouth communication, with the result is that word of mouth communication intention strengthen the relationship between loyalty and word of mouth communication. The data were obtained from the questionnaires distributed to general public that has been using Garuda Airlines at least twice in Surakarta. The sampling technique used was purposive sampling with 200 respondents from the general public that has been using Garuda Airlines in Surakarta. The hypothesis test was used by using regretion test the SPSS 17 program. The result of the study indicate that satisfaction, loyalty, trust, excitement and brand love has significant positive effect to the word of mouth communication, while quality, commitment and perceived value has not significant effect to the word of mouth communication. Word of mouth communication intention has not moderated the relationship between loyalty and word of mouth communication. Keywords: satisfaction, loyalty, quality, commitment, trust, perceived value, excitement, brand love, word of mouth communication intention, word of mouth communication.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | satisfaction, loyalty, quality, commitment, trust, perceived value, excitement, brand love, word of mouth communication intention, word of mouth communication |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi > Prodi S1 Manajemen |
| Depositing User: | Mrs NOVI HANDAYANI |
| Date Deposited: | 01 Nov 2019 03:35 |
| Last Modified: | 01 Nov 2019 03:35 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/3609 |
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