“PENGARUH SIKAP TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA NIAT BELI PRODUK RAMAH LINGKUNGAN YANG DIMODERASI OLEH KEEFEKTIFAN PERILAKU KELINGKUNGANAN PERSEPSIAN”

SHINTIYA, SHINTIYA (2018) “PENGARUH SIKAP TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA NIAT BELI PRODUK RAMAH LINGKUNGAN YANG DIMODERASI OLEH KEEFEKTIFAN PERILAKU KELINGKUNGANAN PERSEPSIAN”. Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

This study aims to see the effect of relationships between variables and wants to produce a model that is better than previous research. Data obtained through a questionnaire to the general public. The sample used is the general public. The sampling technique used in this research is using purposive sampling. Respondents used 85. Hypothesis testing using simple regression analysis with moderator variables. The results in this study indicate that the attitude towards the purchase of environmentally friendly products significantly influence the purchase intention of environmentally friendly products. The effectiveness of perceived environmental behavior is not significant or does not moderate the relationship between attitudes towards the purchase of environmentally friendly products and the intention to purchase environmentally friendly products. Keywords : intention to buy environmentally friendly products, attitude towards purchasing environmentally friendly products, effectiveness of perceived environmental behavior

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: intention to buy environmentally friendly products, attitude towards purchasing environmentally friendly products, effectiveness of perceived environmental behavior.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User: Mrs NOVI HANDAYANI
Date Deposited: 01 Nov 2019 03:34
Last Modified: 01 Nov 2019 03:34
URI: http://repo.setiabudi.ac.id/id/eprint/3593

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