PENGARUH INOVASI DAN PENGETAHUAN PASAR TERHADAP KINERJA INOVASI PRODUK

Rahayu, Titis Margi (2019) PENGARUH INOVASI DAN PENGETAHUAN PASAR TERHADAP KINERJA INOVASI PRODUK. Skripsi thesis, Universitas Setia Budi Surakarta.

	Text BAB 2.pdf Restricted to Repository staff only Download (30kB) | Request a copy
	Text BAB 3.pdf Restricted to Repository staff only Download (886kB) | Request a copy
	Text BAB 5 - LAMPIRAN.pdf Download (1MB)
	Text BAB 4.pdf Restricted to Repository staff only Download (48kB) | Request a copy
	Text COVER - BAB 1.pdf Download (584kB)
	Text FORM PUBLIKASI.pdf Download (333kB)
	Text INTISARI & ABSTRACT.pdf Download (34kB)

Abstract

This study aims to examine the effect of innovation and market knowledge on the performance of product innovation in several micro businesses around the Surakarta area. To find out how much influence innovation and market knowledge have on the performance of product innovation. Data obtained through a questionnaire distributed to micro business owners in the Surakarta region. The sampling technique used was purposive sampling with a population of 60 micro-business owners. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that innovation has no significant effect on the performance of product innovation and shows that market knowledge has no significant effect on the performance of product innovation. Keywords: Product Innovation Performance, Innovation, Market Knowledge

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Innovation Performance, Innovation, Market Knowledge
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User:	Mrs NOVI HANDAYANI
Date Deposited:	01 Nov 2019 03:34
Last Modified:	01 Nov 2019 03:34
URI:	http://repo.setiabudi.ac.id/id/eprint/3594

Actions (login required)

View Item