Pratiwi, Bella esty (2020) Anteseden dan Konsekuensi Ekuitas Merek dalam Industri Laboratorium Klinik. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
Pratiwi Esty, Bella. 2020. Antecedents and Consequences of Brand Equity in the Clinical Laboratory Industry. S1 Management Studies Program. Faculty of Economics. Setia Budi University Surakarta. Advisor I. Dr. Waluyo Budi Atmoko, M.M. Advisor II. Nang Among Budiadi, SE., M.Si. The aim of the research was tested the effect of brand equity on consumer response. Good consumer response can increase the brand equity of the clinical laboratory, thereby being able to strengthen the customers intention to re-conduct a health check. The Data obtained through questionnaires distributed online, consisting of five Surakarta cluster areas namely Jebres, Laweyan, Banjarsari, Pasar kliwon, Serengan. Sampling technique used was non probability sampling with a population of 200 respondents in the Budi sehat clinic laboratory in Surakarta. Hypothesis test using by SEM. The study found results: (1) brand image has a significant effect on brand equity, (2) brand equity has a significant effect on brand preference, (3) brand equity has asignificant effect on revicite intention, (4) brand awareness has no effect on brand equity, (5) perceived quality has no effect on brand equity, and (6) brand loyalty has no effect on brand equity. Keywords: Brand equity, brand preference, revicite intention, brand image, brand awareness, perceived quality, brand loyalty
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi > Prodi S1 Manajemen |
| Depositing User: | USB |
| Date Deposited: | 14 Dec 2021 04:14 |
| Last Modified: | 14 Dec 2021 04:14 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/4558 |
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