ANTESEDEN DAN KONSEKUENSI KONSUMSI MEWAH

Chrishartuti, Roosha Miranti (2023) ANTESEDEN DAN KONSEKUENSI KONSUMSI MEWAH. Skripsi thesis, Universitas Setia Budi.

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Abstract

Majority of Indonesian consumers purchase luxury product to increase their selfquality and social status. Currently, luxury consumption is an interesting issue to research, especially since not many research study about luxury consumption. This study to identify the dimensions of financial value, functional value, individual value, and social value. The research was carried out by distributing questionare using a purposive technique sampling with a sample size 100 respondents. The hypothesis using multiple regression analysis modeling and logistic regression analysis. The result study can be used to assist marketing strategis that more specific to consumer needs. Keywords: Luxury Consumption, Financial Value, Functional Value, Individual Value, Social Value

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Luxury Consumption, Financial Value, Functional Value, Individual Value, Social Value
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User:	Tifany Nur Arfiana
Date Deposited:	06 Jul 2023 03:48
Last Modified:	06 Jul 2023 03:48
URI:	http://repo.setiabudi.ac.id/id/eprint/5977

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