PERAN KECERDASAN EMOSI TERHADAP IMPULSIVE BUYING PADA REMAJA SMA AL AZHAR SYIFA BUDI SOLO

Dzulkhulaifah, Dzulkhulaifah (2022) PERAN KECERDASAN EMOSI TERHADAP IMPULSIVE BUYING PADA REMAJA SMA AL AZHAR SYIFA BUDI SOLO. Skripsi thesis, Universitas Setia Budi.

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Abstract

Shopping is an activity that cannot be separated from human life. The simplicity in shopping is what triggers unintentional purchases or what is known as impulsive buying. Impulsive buying behavior that occurs among teenagers is characterized by strong emotional impulses, appears suddenly, is usually difficult to resist or restrained, and is triggered spontaneously when confronted directly with the product, so emotional intelligence is needed in order to control purchases that are not planned. This study aims to determine the role of emotional intelligence on impulsive buying in Al Azhar Syifa Budi Solo Senior High School teenagers. The hypothesis proposed in this study is that there is a significant role between emotional intelligence and impulsive buying in Al Azhar Syifa Budi Solo Senior High School teenagers. This study used quantitative methods and sampling was carried out using a proportionate stratified random sampling technique. The subjects in this study were 100 students of Al Azhar Syifa Budi Solo Senior High School who were in the age range of 15-18 years old. The measuring instruments used in this research are the emotional intelligence scale and the impulsive buying scale. The data analysis method used is a simple linear regression test with the help of SPSS 21.0 for windows release. The result of the regression value of R is 0,169 dengan p = 0,016 (p <0,05) between the emotional intelligence variable and the impulsive buying variable. These results indicate that the hypothesis in this study is accepted. Keywords: Emotional Intelligence, Impulsive Buying, Teenagers

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Emotional Intelligence, Impulsive Buying, Teenagers
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Prodi S1 Psikologi
Depositing User:	Tifany Nur Arfiana
Date Deposited:	06 Jul 2023 03:49
Last Modified:	06 Jul 2023 03:49
URI:	http://repo.setiabudi.ac.id/id/eprint/5978

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