PUTRI, LEMBAYUN ISMAIL (2016) PENGARUH CITRA MEREK PADA NIAT BEROBAT ULANG YANG DIMEDIASI KUALITAS PELAYANAN DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA. Skripsi thesis, Universitas Setia Budi Surakarta.
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Abstract
In an effort to survive in the competition, so the hospital needs to maintain the patient to keeps hospital revenue. One effort to retain customers is creating intention to re-medication. The intention to re-medication closely related to the hospital's image and service quality. The study population was patient who seek treatment at Panti Rapih Hospital Yogyakarta. The sample size of 200 respondents at Panti Rapih Hospital Yogyakarta. Data were collected using purposive sampling technique. Data were analyzed using multilevel regression (hierarchycal regression) The results of hypothesis test got brand image directly affect on intention to re-medication and indirectly affect on intention to re-medication through mediation of service quality. Keywords: brand image, service quality, Intention Treatment
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | brand image, service quality, Intention Treatment |
| Subjects: | H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ekonomi > Prodi S1 Manajemen |
| Depositing User: | Tifany Nur Arfiana |
| Date Deposited: | 10 Oct 2019 08:31 |
| Last Modified: | 10 Oct 2019 08:31 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/1935 |
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