ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PASIEN RAWAT JALAN MEMBELI OBAT DI LUAR APOTIK INSTALASI FARMASI RSKDIA ST FATIMAH MAKASSAR

MEGAWATI, MEGAWATI (2014) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PASIEN RAWAT JALAN MEMBELI OBAT DI LUAR APOTIK INSTALASI FARMASI RSKDIA ST FATIMAH MAKASSAR. Tesis thesis, Universitas Setia Budi Surakarta.

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Abstract

One of the efforts to increase revenues through the hospital pharmacy is improving the quality of services and increasing the number of pieces that go into a pharmacy prescription pharmacy hospital. This study aims to know the factors (products, price, place, promotion, officers pharmacies, process, physical state) that influence the purchase outpatients drug outside pharmacy department of RSKDIA St Fatimah Makassar. This is a descriptive analitic research that taken by cross sectional with provide a questionnaire to outpatients as much as 241 respondents, primary data collection and secondary processed with multiple regresion metode analisys with SPSS 17. The results showed that the most dominant variable affecting patients buy medicines outside of RSKDIA St . Fatimah pharmacy department is a product that includes the availability of drugs, drug efficacy, and quality of a given drug, the second variable is the price, the response rates of patients in the pharmacy drug RSKDIA St . Fatimah Makassar pharmacy department is more expensive when compared with the prices of drugs outside the hospital pharmacy, the third variable is place, where the pharmacy’s place is the patients not easy to see the the place and the fourth variable is the promotion, where officials did not inform the pharmacy more detail the advantages of drugs available in the hospital pharmacy as well as nurses and doctors do not advise patients to buy drugs in pharmacy department of RSKDIA St Fatimah Makassar, the doctor wrote a prescription non-adherence to hospital formularies affect the availability of drugs in pharmacy department, thus significantly influence the factors that predispose patients to buy.medicines outside pharmacy department of RSKDIA St . Fatimah Makassar. keywords: marketing mix, buying drugs outside the hospital pharmacy, IFRSKDIA St. Fatimah Makassar.

Item Type:	Thesis (Tesis)
Uncontrolled Keywords:	marketing mix, buying drugs outside the hospital pharmacy, IFRSKDIA St. Fatimah Makassar.
Subjects:	R Medicine > RS Pharmacy and materia medica
Divisions:	Fakultas Farmasi > Prodi S2 Farmasi
Depositing User:	magdalena kartika ningsih
Date Deposited:	21 Feb 2020 02:59
Last Modified:	21 Feb 2020 02:59
URI:	http://repo.setiabudi.ac.id/id/eprint/2577

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