Muslim, Affan Maulana (2018) FAKTOR-FAKTOR YANG BERPENGARUH PADA NIAT BEROBAT ULANG DI RSUD SUKOHARJO. Karya Tulis Ilmiah thesis, Universitas Setia Budi Surakarta.
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Abstract
This study aims to test the quality of service and medical costs mediated by word of mouth on the intention of treatment in RSUD Sukoharjo. Good service quality will encourage patients to recommend to friends, relatives or to their family to seek treatment at RSUD Sukoharjo. Positive word of mouth impacts to of re-treatmen intentions on future Data were obtained through questionnaires distributed to patients in RSUD Sukoharjo. Sampling technique used was purposive sampling with population of outpatient class non BPJS as much as 200 respondents. Hypothesis test is done by using structural equation modeling (SEM). The results of this study showed the quality of service significantly affect the cost of treatment, service quality significantly affect word of mouth, the cost of treatment does not significantly affect the word of mouth, word of mouth have a significant affect on the intention of re-treatment. Keywords: service quality, medication cost, word of mouth, re-treatment intention
| Item Type: | Thesis (Karya Tulis Ilmiah) |
|---|---|
| Uncontrolled Keywords: | service quality, medication cost, word of mouth, re-treatment intention |
| Subjects: | R Medicine > RM Therapeutics. Pharmacology |
| Divisions: | Fakultas Ilmu Kesehatan > Prodi D3 Analis Kesehatan |
| Depositing User: | B Supri Yadi |
| Date Deposited: | 22 Feb 2019 09:37 |
| Last Modified: | 22 Feb 2019 09:37 |
| URI: | http://repo.setiabudi.ac.id/id/eprint/296 |
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