PERILAKU IMITASI DITINJAU DARI CELEBRITY WORSHIP SYNDROME PADA USIA DEWASA AWAL PENGGEMAR DRAMA KOREA

Nuban, Loriana Christin (2023) PERILAKU IMITASI DITINJAU DARI CELEBRITY WORSHIP SYNDROME PADA USIA DEWASA AWAL PENGGEMAR DRAMA KOREA. Skripsi thesis, Universitas Setia Budi.

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Abstract

INTISARI Penyebaran Korean wave atau hallyu melalui produk hiburan seperti drama Korea yang telah terjadi di Indonesia tidak luput dari perhatian penggemar drama Korea usia dewasa awal yang memiliki ketertarikan yang besar terhadap drama. Penelitian ini bertujuan untuk mengetahui hubungan antara celebrity worship syndrome dengan perilaku imitasi yang terjadi pada kalangan usia dewasa awal penggemar drama Korea. Hipotesis yang diajukan dalam penelitian ini adalah hubungan yang positif antara kecenderungan celebrity worship syndrome dengan perilaku imitasi yang terjadi pada usia dewasa awal penggemar drama Korea. Penelitian ini menggunakan metode kuantitatif dan menggunakan teknik sampling purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 128 mahasiswa usia dewasa awal yang berada di rentang usia 18-25 tahun, try out pada penelitian berjumlah 40 mahasiswa dan penelitian berjumlah 88 mahasiswa usia dewasa awal. Alat ukur penelitian ini menggunakan skala celebrity worship syndrome dan perilaku imitasi. Dengan menggunakan metode korelasi product moment dengan bantuan SPSS 21.0 for windows. Berdasarkan hasil nilai korelasi penelitian sebesar rxy = 0,805 dengan korelasi p = 0,000 (p < 0,05) antara celebrity worship syndrome dengan perilaku imitasi. Hasil tersebut menandakan bahwa hipotesis dalam penelitian diterima, artinya celebrity worship syndrome memiliki hubungan positif yang signifikan dengan perilaku imitasi. Hal ini menunjukan bahwa semakin tinggi celebrity worship syndrome pada usia dewasa awal penggemar drama Korea maka akan semakin tinggi pula perilaku imitasi, begitu pun sebaliknya. ABSTRACT The spread of Korean Wave or Hallyu through entertainment products such as Korean dramas that has occurred in Indonesia has not escaped the attention of young adult Korean drama fans who have a great interest in dramas. This is study aims to determine the reletionship between celebrity worship syndrome and imitative behavior that occurs among young adult fans of Korean dramas. The hypothesis put forward in this study is a positive relationship between the tendency of celebrity worship syndrome and imitation behavior that occurs in early adulthood Korean drama fans.. This study uses a quantitative method and purposive sampling technique. The sample used in this study consisted of 128 early adult students ranging in age from 18- 25 years, There were 40 students included in the try out for this research, and the study involved a total of 88 early adult students. The measurement tool for this study uses the celebrity worship syndrome scale and imitative behavior. Using the product moment correlation method with the help of SPSS 21.0 for windows, the research correlation value was obtained at rxy = 0,805 wiht a correlation of p = 0,000 (p < 0,05) between celebrity worship syndrome and imitative behavior. These results indicate that the hypothesis in the study is accepted, meaning that celebrity worship syndrome has a significant positive relationship with imitation behavior. This shows that the higher the celebrity worship syndrome in early adulthood, the higher the imitation behavior, and vice versa.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Celebrity Worship Syndrome, Perilaku Imitasi, Dewasa Awal
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Psikologi > Prodi S1 Psikologi
Depositing User: USB
Date Deposited: 14 Mar 2024 02:53
Last Modified: 14 Mar 2024 02:53
URI: http://repo.setiabudi.ac.id/id/eprint/6161

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